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Scent shapes memory. A room that smells like lavender or freesia can feel calmer, more deliberate — a small luxury that costs little but gives back a lot. If you’re thinking about bringing fragrance into your home with flowers, it helps to choose blooms that suit the space, the season and the people who live there.

Whether you’re planning a Halloween dinner, a moody wedding, or an intimate themed soirée, here’s a practical, style-forward guide to crafting gothic florals that look luxe rather than costume-y.